Starting from 5:30am on weekdays, our auction system ensures quality product sells consistently and quickly.Find out how you can become a Buyer or Supplier.
A whole new market...at the click of a button.
Transform the way you buy and sell seafood with our online trading platform, SFMblue.
If you're already a registered buyer or supplier, log in here to view the daily auction's prices.
We’re a leading centre for excellence in seafood. Our Quality Assurance Program safeguards the diverse array of produce that passes through our doors.